Cessy Lashes
Brand design, content creation & social media management
Cessy lashes is my own business that I've had since 2020. I offer luxury lash & brow treatments, my primary services are lash extensions, lashlift, brow lamination & brow henna.
Mission: My business has been located in three different places in Sweden and the Netherlands, but the goals for my Instagram page have always remained the same, to attract local clients. My focus is to make the page look aesthetically pleasing since it's my portfolio where I showcase my work, increase discoverability and connect with clients.
Brand design & strategy
My target audience is the younger women from age 18-35 that are interested in beauty. I wanted a design theme that would stand out from the crowd and grab girls' attention so I created a fun, cute, bright, and unique brand design. I keep a consistent feed and only post high-quality photos.
The Instagram profile is SEO optimized meaning it will pop up when people are searching for lash services in my local area. I like to keep all information easily accessible on my story highlights. I also make sure that the page shows clearly what my brand is about and what I do. I post consistently and I switch up my content by not only posting lash photos.
Reels
Reels are a great way to switch up your content, get discovered by new prospects, and get high reach.
I post funny videos, clips of when I work, and videos using trending sounds. I find that funny reels work the best for me when it comes to views and likes, however, those metrics are not my main focus. My main goal is to attract locals and potential clients, therefor I post a lot more videos of my work and I use local hashtags and tag my city.
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