Aethic
Content creation & social media management
Aethic is an eco-compatible skincare company with products that protects your skin and the delicate marine life of our ocean. They are known for their proven and patented reef-safe sunscreen, Aethic Sôvée.
Mission: My mission was to help Aethic with building their social media presence and bringing brand awareness. I helped Aethic with posting consistently for a month, creating a nice-looking feed, and engaging with their community. I also helped Aethic with setting up Facebook ads.
The process
1. I started by creating a mood board. I went for a beach theme with lots of blue and orange to fit their brand. Their target audience is mostly people who do lots of outside activities such as water sports, therefor I want the feed to reflect on that lifestyle.
2. I gave the Instagram profile a revamp by creating Instagram story highlights and updating their bio.
3. I set up a strategy and started batching content, meaning I created all posts in one sitting. I made graphics and videos, edited the photos that they provided, wrote captions for each post, as well as researched hashtags. When all the posts got approved I scheduled them out.
4. I engaged at least 10 minutes every day with their followers and potential customers.
.png)
Mood board
Before
